About

I build things. Companies, systems, frameworks to make life a little less chaotic and a little more productive.

I’m currently an Operating Partner at Odyssey Residential Holdings, where I focus on acquisitions, ops, and growing the platform. I also run growth and marketing at CRE Analyst, helping scale an education and tech brand in commercial real estate.

Before that, I founded and scaled two B2B service companies — RBA (Inc. 5000, multimillion-dollar revenue; sold in 2024) and SkyLVL (early FAA-certified drone + content shop; sold in 2016). Across all of it, I’ve spent my career at the intersection of finance, growth, brand, and now AI.

Over the last few years, most of my spare time has gone into building AI tools, automating workflows, and stress-testing what’s actually useful. I like sharing what I learn, especially if it saves someone else time or frustration.

This site is where I write, think out loud, and share the work I’m building behind the scenes.

If you want to connect, drop a line here or hit me up at https://www.linkedin.com/in/william-ross-cromartie/

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